A multifaceted city…
Because it is a UNESCO World Heritage Site: come and discover the city of Palladio, the most renowned and brilliant architect in the Republic of Venice, whose works inspired the construction of the White House in the US.
Because it is the productive heartland of the North Eastern part of Italy: Vicenza is the Italian area with the highest amount of businesses, mainly SMEs, operating in numerous industries. It ranks third among the Italian Provinces in terms of export.
Because it is the heartland of the Mechanical and Tanning districts: the District Model has been thoroughly described by Porter, who highlighted that SMEs specialize in specific production processes, thus fostering the development of highly specialized competences.
Because it is the Italian capital city of goldsmith’s craft: the main gold jewellery fairs are organized here; goldsmith’s craft is deeply rooted in the tradition of Vicenza and it is one of the flagships of “Made in Italy” products.
Because the headquarters of some of the most renowned brands in the textile, mechanical, sports, food, recycled and compostable plastics industries are based in this area.
Because it is close to other famous amazing cities: Venice and its canals, Padua and Giotto’s frescoes, Verona and its arena as well as Juliet’s House are just some of the cities that are less than one hour by train from Vicenza, simply ideal for a day trip.
Since the post war period, due to a massive industrial development, it has always been one of the most economically vibrant areas in Europe, operating in a broad selection of industries. But there is more: thanks to its landscapes, history, art, architecture and nature it is the most visited region in Italy, boasting more than 15.7 million visitors and 63.4 million tourists a year.
After the crisis, the new models
Social farms: economically and financially sustainable multi-functional enterprises carrying out their normal farming business, yet providing cultural, educational, support, training and occupational services, also with the help of public bodies and companies of the third sector.
The cooperation system: many different companies decided to make use of strategies joining together social purposes and business management techniques;
Ethical Bank: it is the first Italian bank for ethical saving. It finances environmentally-friendly businesses, charities in Italy and development projects in the third world. It operates across Europe thanks to a network of partners.
Agriculture: this key element is a driver for new networks of farmers focusing on the re-discovery of ancient varieties, the promotion of local food (Veneto is the leading region in Italy, with 35 certified products) as well as the application of marketing and social innovation.